Top 5 B2B Services Review Platforms

Today, B2B buyers have taken charge of their decision-making process by conducting thorough online research before engaging with sales professionals. Nearly 95% of consumers now prioritize online reviews as a crucial step in their purchasing decisions. 

Online review platforms have evolved into the most potent form of word-of-mouth advertising. They serve as a powerful tool for vendors seeking to establish trust and gain the attention of potential customers. Many of these platforms offer businesses a valuable endorsement in the form of a badge, which they can proudly display on their websites, linking back to their profiles on these platforms. Likewise, for a software buyer, in search of reputable B2B service providers, it's essential to know where to find verified reviews.

Today, we will explore 5 most popular B2B Services Review Platforms to empower your journey toward informed choices and fruitful collaborations.

G2.com

G2, formerly known as G2 Crowd, is a globally recognized professional review site, primarily acknowledged for its software recommendations while also serving as a review hub for B2B service providers. It promotes itself as a platform that is unbiased and neutral and boasts over 2 million real reviews sorted into more than 2100 software categories like Project Management, CRM, E-commerce, and similar. Visitors can also search directly for products and services among the available 145,000+ options. When leaving a review, users can use the video review option to record themselves.

In the review sorting process, the platform employs its unique G2 score, considering the review's date, the volume of feedback, reviewer identity disclosure, if the product is currently in use, and community engagement. The platform calculates its star rating by aggregating reviewers' likelihood to recommend the service.

G2 also acknowledges and features top-ranked firms across various industry verticals. It recognizes those with the best consumer ratings, often including them in the website's top trending blogs and 'best products of the year' lists. It's important to note that, unlike some platforms we'll discuss later, such as  Clutch or Selected Firms, G2 places less emphasis on location, which may make it less suitable for those seeking local providers.

Clutch

Clutch is a comprehensive marketplace for business services, positioning itself as a one-stop shop for companies to search, find, and decide on business service providers. It offers a platform where businesses can browse through 280,000+ agencies across 1,500 specialized business service categories in 154 countries. These services range from mobile app development, software development, and web development to VR, AI, blockchain, and various design and marketing services. The platform is considered the most well-known evaluation platform for software development vendors.

Clutch has been initially aimed at providing credible, unbiased market research to combat advertorial and paid endorsement trends. Clutch ranks B2B providers using their methodology: verifying client reviews, ensuring the company's location aligns with the market presence, providing general service information, highlighting the field of expertise, and showcasing portfolios. Companies can apply and share their business information to get listed, and the Clutch team is highly selective about published vendors, actively contacting the authors of reviews and requiring substantial materials to prove their validity.

Clutch also encourages businesses to share their experiences by writing reviews, contributing to the transparency of B2B buying. For service providers, Clutch allows for connecting with potential clients, creating a profile, and getting noticed in the global business services marketplace. With over 15 millions active users annually and impressive year-over-year growth, this platform is highly recommended by respected websites such as Forbes, Business Insider, and the Huffington Post. 

Good Firms

Good Firms is one of the biggest platforms that list the best software and service providers, featuring a diverse range of 100,000+ firms. Businesses can showcase their approach, focus, areas of expertise, and key insights, such as hourly rates, average project costs, team sizes, and more. The platform also offers 500+ surveys and actively promotes community engagement by facilitating inquiries and discussions. 

GoodFirms boasts a substantial repository of over 60,000 impartial reviews, simplifying the search across 30+ categories like web or mobile app development, e-commerce or web design agencies in more than 100 countries. It offers versatile sorting options, allowing users to sort by factors like sponsorship, most reviews, and highest ratings. Reviews are concise and structured, highlighting pros, cons, and main features, often including valuable insights about possible alternatives. Furthermore, GoodFirms supports video reviews and allows price comparisons among companies offering similar products and services. The authenticity of reviewers is ensured through LinkedIn profiles.

GoodFirms employs the Leaders Matrix Methodology to rank organizations on its service pages. This methodology, driven by the Company Performance Algorithm, assesses companies based on Core Competencies and a 360-Performance View. Core Competencies evaluate an organization's primary service and proficiency, while the 360-Performance View measures overall market presence through client reviews, web presence, and GoodFirms Score. Additionally, the platform issues awards to top-performing firms in specific verticals.

Selected Firms

Selected Firms is a B2B marketplace that stands out as a reliable resource for businesses seeking to partner with agencies in the IT sector.  SelectedFirms presents a directory of over 1,700 verified agencies spanning 13 countries with a specific focus on eCommerce, mobile app development, software development, digital marketing, and website development agencies. Geographical coverage includes popular destinations like the US, UK, Canada, Australia, and the UAE. The platform's categorization allows businesses to easily identify agencies based on their expertise, portfolio, pricing, and other relevant criteria, streamlining the search for the perfect project partner.

The platform boasts thousands of customer reviews, providing insights into the quality and reliability of the agencies listed. SelectedFirms ensures that each agency is thoroughly vetted for quality and performance before being featured. This vetting process includes a detailed analysis of the agencies' service categories. It is accomplished by a skilled team of researchers who conduct interviews with agency executives, gather in-depth information, collect operational data, and ensure data quality through rigorous analysis.

Additionally, the platform serves as an informative hub, offering insightful blogs on various topics to keep businesses informed and up-to-date.

UpCity

UpCity is a popular B2B review platform designed to help businesses find trustworthy service providers. It houses over 330,000 real reviews and allows users to search for services among 50,000+ agencies in key markets such as the United States, Canada, 

the United Kingdom, and Australia, categorized by service niche and location. The platform's primary focus is on the specified regions, potentially limiting its relevance for businesses operating elsewhere.

UpCity prioritizes transparency and employs a data-driven model to assess business credibility. The platform calculates a recommendability rating based on eight factors, including profile completion, user engagement, and customer reviews. It also accounts for external elements like Google reviews, search engine ranking, location consistency, domain authority, and website speed and experience.

For service providers, UpCity offers the opportunity to showcase brand credibility and build trust, but they must seek approval from UpCity. The platform features a certification badge to indicate reputable professionals, and it fights fake reviews by verifying and validating each review posted on the site. UpCity also hosts the Best of Awards, recognizing outstanding service providers.

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