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15 Biggest Bands on Shopify

Founded more than eighteen years ago, Shopify has established itself as one of the most successful e-commerce platforms in the world. With its user-friendly interface, customizable themes, and a vast ecosystem of apps, Shopify gives brands the tools they need to create stunning online storefronts and deliver exceptional shopping experiences. Currently, over 4.8 million online stores use Shopify. But can Shopify handle the growth or meet the needs of enterprise-sized businesses? Yes, it can. It is suitable not only for startups but can also support large enterprises and corporations. The platform's advanced features and server capabilities allow it to handle increased traffic, transactions, and operational complexity, allowing businesses to expand and efficiently meet the needs of a growing customer base or sporadic traffic surges.

Here is the list of the 15 biggest brands selling their goods or services on Shopify and their success stories. 

1. Shop Beer Gear (owned by Anheuser-Busch InBev Sa Nv)

Shopify Hosted Solution from April 2020 to current date

Estimated annual revenue in 2023: $59.38 Billion

Anheuser-Busch InBev is one of the biggest brewing companies in the world, holding an estimated global market share of 28%. If you are unfamiliar with the company's official name, you have surely heard about the company's popular brands, Budweiser, Stella Artois, Bud Light, and others. Although Anheuser-Busch InBev has a long history dating back to the late 1800s, in 2018, they embraced modern e-commerce platforms and launched their Shopify website to enhance customer engagement. Through their store, Shop Beer Gear, they sell official merchandise such as apparel, barware, products for home and bar, outdoor, electronics, and even pets. This online presence helps them connect with loyal customers and foster brand loyalty.

2. Gymshark

Shopify Hosted Solution from May 2013 

Estimated annual revenue in 2023: £400+ million (including online revenue: US$358+ million)

British-based athletic apparel company Gymshark was founded in 2012 by 19-year-old Ben Francis as a dropshipping store for bodybuilding supplements in his parent's garage. Since then, the brand has expanded its products to include fitness apparel, sportswear for men and women, and accessories. Gymshark products are famous for their affordable prices, functional designs, and attractive styles.  In August 2020, Gymshark sold a 21% stake to US private equity firm General Atlantic for £200 million. After the investment from General Atlantic, the total value of Gymshark was estimated to be over £1 billion.

Gymshark has been a pioneer in influencer marketing within the fitness industry.  It has gained millions of active followers and customers around the world. They have partnered with social media influencers, such as YouTube stars like Nikki Blackketter, Lex Griffin, and Ross Edgley, to promote their brand. This approach to building Gymshark's brand presence and engaging with a global audience of fitness enthusiasts remains a key part of its marketing strategy.  As of 2020, they were working with approximately 125 influencers to promote their brand on social media. 

3. Allbirds

Shopify Hosted Solution from March 2016

Estimated annual revenue in 2023: $250+ million (including online revenue: US$148+ million)

Allbirds is a footwear brand based on environmental friendliness. It was founded by New Zealand football player Tim Brown and a biotech engineer and renewable materials expert Zoey Zwillinger in 2016. The brand's main aim was to create a new category of shoes using natural materials, with a commitment to making better products in a better way. It prioritizes natural materials and sustainability, proudly claiming to sell "the most comfortable shoes in the world. The company started by launching only one product, the Wool Runners, casual sneakers made from merino wool, a material well-known to Tim Brown for its exceptional qualities. Since then, the brand has expanded to offer a line of highly comfortable, easy-to-wear, and eco-friendly sneakers. The name Allbirds refers to New Zealand's unique ecosystem, with almost no native land mammals and being a land of "all birds."  This top Shopify store showcases its ethical status on the homepage under "Sustainability." Product pages also highlight the environmental impact of each item. 

4. MVMT Watches

Shopify Hosted Solution from March 2017 to current date

Estimated annual revenue in 2023: $23+ million

MVMT is an American watchmaker brand, founded by Kramer LaPlante and Jake Kassan in 2013. It started as a crowdfunded project through the Indiegogo platform, a popular site for raising funds from the public, but quickly gained popularity due to its minimalist design and affordable pricing. MVMT's main goal was to disrupt outdated, overpriced models and provide high-quality, stylish alternatives at an affordable price. In 2016, the brand started selling sunglasses and expanded its offerings further with blue light glasses, jewelry, and other accessories. Their product range continues to emphasize clean, elegant design with an emphasis on accessibility. MVMT has a strong presence on social media and uses influencer marketing to reach its audience. They have built an active community of over 5 million people around its brand. In August 2018, it was acquired by the famous watch company Movado Group for approximately $100 million. This acquisition helped MVMT expand its reach and continue to develop its brand.

5. Fashion Nova

Shopify Hosted Solution from December 2013 

Estimated annual revenue in 2023: $845 million

Fashion Nova is a US fast fashion retail company founded in 2006 by Richard Saghian. Richard started his career in the retail industry by working at his father's clothing boutique in Los Angeles. The company transitioned to e-commerce in 2013, launching its Shopify store and quickly expanding its customer base. The brand initially focused on selling affordable clubwear and quickly grew due to its use of social media and affiliate marketing. Today, the brand offers various clothing items, including women's fashion, men's fashion (Fashion Nova Men), and a curvy line (Fashion Nova Curve). It focuses on engaging potential customers through its social network profiles. For instance, its Instagram profile has 21+ million followers. Numerous celebrities and influencers, such as Teyana Taylor, Cardi B, Kylie Jenner, Blac Chyna, Christina Milian, and others, have promoted and recommended it. Additionally, the brand tends to showcase its products on real people, fostering a sense of accessibility. Fashion Nova has a seasonal Halloween costume line and shows it off with their celebrity partners at Halloween parties.

6. Red Bull

Shopify Hosted Solution from November 2015

Estimated annual revenue in 2023: 10+ billion euros (including online revenue: US$19+million)

Red Bull is the highest-selling brand of energy drinks created and owned by the Austrian company Red Bull GmbH. The energy drink was first introduced in Austria in 1987 and quickly gained popularity. Red Bull sponsors various extreme sports and cultural events, including Formula One. With a market share of about 43%, it is the most popular energy drink brand, ranking behind only Coca-Cola and Pepsi among soft drink brands. While Red Bull does not sell its energy drinks online due to legal restrictions, it offers a wide range of apparel, accessories, and collectibles associated with its sports teams and events on platforms like Shopify.

7. Kith

Shopify Hosted Solution from January 2017

Estimated online annual revenue in 2023: $70+ million

American fashion and lifestyle brand KITH was founded in 2011 by Ronnie Fieg, a designer and entrepreneur with a background in the footwear and fashion industry. Ronnie's main idea was to create a brand that blends high fashion, streetwear, and a sense of community. The brand began as a footwear retailer, both as a brick-and-mortar and e-commerce store.  Later, it expanded to offer various products, including men's, women's, and children's apparel and accessories. It is popular for its high-quality materials, innovative designs, and limited-edition releases. One of the brand's marketing approaches is collaborations with brands and celebrities like Nike, Adidas, Coca-Cola, Versace, Tommy Hilfiger, The Jetsons, Greg Lauren, LeBron James, and many others. These collaborations often result in highly sought-after, limited-edition products that blend Kith's design aesthetic with the partner brand's iconic elements. The Kith website offers an elegant, minimalist user experience by featuring huge product images and a simple menu. Product recommendations are one strategy that Kith employs to boost online sales.

8. Triangl

Shopify Hosted Solution from March 2015

Estimated annual revenue in 2023: about $13 million

Triangl, a popular swimwear brand, was founded in 2012 by Australian couple Craig Ellis and Erin Dearing. They identified a niche market for affordable, simple, yet stylish swimwear and achieved $45 million in annual sales in just three years. They have effectively used social media and influencer marketing to build a strong brand image, often partnering with influencers and celebrities to promote its products. Triangl swimsuits are known for their neoprene fabric, giving them a unique, elegant look. The brand is also known for its bold colors, minimalism, and both retro and contemporary designs. The homepage of their Shopify website features a slideshow of grainy, vintage-inspired images of swimsuits in action. The brand offers various swimwear styles, including bikinis, one-pieces, beachwear, and a separate line for men. They also provide mix-and-match options, allowing customers to mix and match different tops and bottoms.

9. Jeffree Star Cosmetics

Shopify Hosted Solution from November 2014

Estimated annual revenue in 2023: $32+ million

Jeffree Star Cosmetics is a popular cosmetics brand in the beauty industry. It was founded in November 2014 by Jeffree Star, an American makeup artist, fashion designer, and model. The brand is known for its high-quality, cruelty-free, and vegan products. Jeffree Star launched his brand with Velour liquid lipsticks, which became extremely popular due to their long-lasting, highly pigmented formula. Over the years, the product line has expanded to include eyeshadow palettes, highlighters, lip glosses, and more. The store relies heavily on social media for marketing, with Jeffree Star being a prominent figure in the beauty community on platforms like YouTube, Instagram, and Twitter. He runs one of the world's largest YouTube channels dedicated to beauty and makeup and has over 15 million subscribers. His personal influence, as well as frequent new product launches and reviews, greatly increased brand awareness.

10. Rebecca Minkoff

Shopify Hosted Solution from October 2017

Estimated annual revenue in 2023: $90+ million (including online annual revenue: $17+ million)

Rebecca Minkoff is an American fashion brand founded by siblings Rebecca Minkoff and Uri Minkoff in New York City in 2005. The brand initially focused on handbags and later expanded to include a wide range of luxury apparel, including footwear, jewelry, and accessories, as well as men’s accessories under the label Uri Minkoff. Rebecca Minkoff’s online store was launched in 2009.  The brand’s design integrates elements of bohemian femininity, such as rich leathers and suedes and bohemian-inspired prints, with a touch of rock ‘n’ roll. Rebecca Minkoff has been a pioneer in integrating technology with fashion. They have used various digital innovations, such as smart dressing rooms and interactive mirrors in their brick-and-mortar stores and 3D and augmented reality when shopping online at their Shopify store.

11. Kylie Cosmetics

Shopify Hosted Solution from March 2016

Estimated annual revenue in 2023: $30+ million

Kylie Cosmetics is a well-known beauty brand founded by Kylie Jenner, a member of the Kardashian-Jenner family, in 2015. The brand was launched with the release of the "Lip Kit", a product consisting of a lip liner and a matching liquid lipstick. It gained rapid popularity due to Kylie Jenner's massive social media presence. Now, she has 399 million followers and almost 40 million followers on Twitter, and her admirers frequently swoop on her store, selling out new products in minutes. After the success of the Lip Kits, Kylie Cosmetics expanded its product line to include eyeshadows, blushes, highlighters, concealers, and other makeup products. The brand has released various collaboration collections, including those with Kylie Jenner's sisters and mother and other celebrities and influencers. In 2019, Kylie Jenner sold a 51% stake in Kylie Cosmetics to Coty Inc. for $600 million, valuing the company at approximately $1.2 billion.

12. Steve Madden

Shopify Hosted Solution from Oct 2018

Estimated annual revenue in 2023: $2 billion (including online revenue: US$175+ million)

The Steve Madden brand was founded in 1990 by Steve Madden, who worked in a shoe store as a sales clerk. He started his own company with a modest investment of $1,100 by selling shoes to small Manhattan stores. The brand quickly became popular for its trendy and affordable shoes. Their bold, fashion-forward, and edgy designs combine current trends with classic designs. While much of this billion-dollar brand’s revenue comes from its wholesale offering, it still invests in its own ecommerce Shopify website, which offers vintage-style product photography. The brand offers a wide range of footwear, including boots, heels, sneakers, sandals, and flats for both men and women. In addition to footwear, the brand has expanded into apparel, handbags, jewelry, and other accessories, focusing on contemporary, stylish designs. Over the years, Steve Madden has collaborated with various celebrities and designers to create limited-edition collections. Additionally, the brand has expanded its portfolio through acquisitions, including footwear brands like Blondo, Brian Atwood, and Dolce Vita.

13. ColourPop Cosmetics 

Shopify Hosted Solution from June 2014

Estimated annual revenue in 2023: $163+ million

ColourPop Cosmetics is a popular cosmetics brand known for its affordable but high-quality makeup products. It was launched in 2014 by siblings Laura and John Nelson in Los Angeles, California. The brand operates primarily as a direct-to-consumer brand, selling its products through its Shopify website and retail partners like Ulta Beauty. The brand initially gained attention for its wide range of colorful makeup products. Their Shopify store is full of lipsticks in every color that one can only imagine.  All ColourPop products are cruelty-free, meaning they are not tested on animals. ColourPop's product line includes various makeup products, such as eyeshadow palettes, liquid lipsticks, lip glosses, foundations, setting sprays, and more. In addition to makeup, ColourPop has expanded into a skincare brand under the name Fourth Ray Beauty with products like cleansers, moisturizers, and facial masks and a sister brand focused on body makeup called Sol Body. ColourPop has collaborated with media giants like Disney and Sanrio and influencers such as Isabelle Fuhrman, Karrueche Tran, and Safiya Nygaard, creating themed collections that resonate with pop culture and influencer trends.

14. Pura Vida Bracelets

Shopify Hosted Solution from November 2013

Estimated annual revenue in 2023: $70+ million

One of Shopify's highly successful jewelry brands, Pura Vida, is known for its handmade accessories, primarily bracelets, that promote a laid-back lifestyle and beachy vibe. The brand's name, "Pura Vida," translates to "pure life" in Spanish, reflecting a philosophy of enjoying life's simple pleasures. The brand started in 2010 when two California friends, Griffin Thall and Paul Goodman, took a college graduation trip to Costa Rica. When enjoying their vacation, surfing, and sunsets, they fall in love with the local lifestyle. Before leaving, they came across two local artisans whose colorful handcrafted bracelets captured the simple beauty of Costa Rica.  Those artisans were struggling to survive, so Griffin and Paul ordered 400 bracelets to support them and take them home with them, and… sold them in a few days.  That was the point where they decided to start a business. Now, Pura Vida sells millions of handcrafted items each year.  The brand initially focused on handmade string bracelets but has expanded to cover a range of jewelry and accessories, including beaded bracelets, charm bracelets, rings, necklaces, and anklets, all featuring bohemian and beach-inspired designs. Customers can customize their bracelets, selecting colors and charms to personalize their accessories.

15. PopSockets

Shopify Hosted Solution from June 2017

Estimated annual revenue in 2023: US$40+ million

PopSockets is a global digital-lifestyle company that, as mentioned on their Shopify store, “sells empowering, fun, and expressive products that help people phone better”. It was launched in 2012 by former philosophy professor David Barnett. The brand is a company known for its flagship product, the PopSocket, which is a collapsible grip and stand for mobile devices. It has sold over 100 million of its iconic grips in 75 countries and now has an expanding ecosystem of related products such as PopGrips with swappable tops, PopWallets with integrated wallets and grips, PopMounts for car mounting, PopMinis for smaller grips, and even batteries and chargers. Customers can personalize their PopSockets with various designs, colors, and patterns, making them functional and fashionable accessories. PopSockets primarily sells its products through its official website and major online retailers like Amazon. In August 2018, PopSockets LLC was named number 2 on the Inc. 5000 list of the fastest-growing companies in America. In 2021, PopSockets was honored as one of Fast Company's World's Most Innovative Companies. 


Maryna Kharchenko


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