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Top 5 Best Website Builders 2023

Engaging with your audience through platforms like Facebook and Twitter is essential, but it's not sufficient. To truly showcase your organization online, you need a well-crafted website. Your website offers control over design and content, boosting credibility with clients.  Website builders have simplified the process, enabling anyone, even without coding knowledge, to create a website. 

When choosing a website builder, consider your specific goals. Are you aiming for a top-notch e-commerce platform? Or maybe a leading blog?  To avoid spending more than necessary on a website builder, ensure you know how you want your website to look and do thorough research. The best website builders are user-friendly, affordable, and scalable for future growth.

Explore the leading website builders in our thoughtfully curated top 5 list below. Many of them offer comprehensive solutions, bundling web hosting, domain registration, and an integrated editor—all for a single monthly fee. Keep in mind that while these builders are perfect for straightforward websites or apps, creating a more advanced site might require technical skills.

Wix - Best Overall 

Wix, a widely used cloud-based web development platform, stands out for its user-friendly interface, catering to individuals with varying coding experience. Offering over 900 templates spanning various industries, Wix emphasizes design flexibility, enabling users to customize their websites according to specific preferences.

Functionality is a key strength of Wix, featuring an extensive set of tools, including SEO, e-commerce capabilities, and a built-in blogging system. Users can complement their websites by seamlessly integrating third-party apps for added functionality. Wix's Artificial Design Intelligence (ADI) system automates the setup process by generating websites based on user preferences, providing a streamlined approach.

Wix places a significant emphasis on improving SEO tools, evident in its recent integration with Semrush for SEO keyword data and the introduction of the AI Meta Tag Creator. This innovative feature aids website owners in crafting SEO-friendly title tags and meta descriptions tailored to individual pages, enhancing overall search visibility, driving increased traffic, and improving search engine rankings. Additional features include Social Posts for marketing and the Wix Owner app for mobile-friendly online store management.

Wix is committed to regular updates and improvements, ensuring the platform stays current with industry trends and user needs. Wix offers a free sign-up with the ability to create a fully functional website at no cost. Users can later upgrade to premium features like connecting a domain and removing Wix ads. The paid plans range from $16 to $159 per month, with e-commerce features starting at $27 per month. All plans vary in features, such as storage space, marketing tools, and collaboration capabilities, catering to diverse business needs.

Customer support is a priority for Wix, accessible through various channels, including a help center, tutorials, and a community forum. While Wix retains overall user-friendliness, some aspects, particularly SEO-related, may present a steeper learning curve. However, with its user-first principles, an AI chatbot for setup assistance, and a commitment to continuous improvement, Wix remains a leading choice for businesses seeking an effective and user-friendly website builder.

Squarespace - Best for Design Aesthetics

Squarespace is an excellent choice for bloggers and writers, offering a stellar selection of the market's best templates, robust features, and a high-quality commenting system. It also has a decent set of e-commerce features. Despite having a more modest template numbering 110, all designs are meticulously crafted in-house by Squarespace. Its responsive design functionality and section-based drag-and-drop editor simplify the overall design process. The platform's AI features contribute to content creation and email marketing. While it may have fewer features compared to Wix, Squarespace compensates with superior design capabilities.

Although the sub-menu navigation system may initially pose a slight challenge, users quickly adapt to its robust design and capabilities. Unlike certain competitors, Squarespace doesn't support template switching during the building process and lacks automatic change tracking, but this doesn't hinder users from achieving impressive results.

Squarespace offers four premium plans, priced between $23 to $65 ($16 to $49 per month if billed annually), with e-commerce features unlocked starting from the second plan. For those undecided, Squarespace provides a 14-day free exploration trial before committing. The platform also offers 24/7 customer service accessible through chat or email. This support is available to assist users with any inquiries related to design, formatting, or technical issues. 

Despite some limitations in customization and a less intuitive interface, Squarespace offers a compelling solution for creative individuals, such as artists, designers, and businesses looking to showcase projects or build portfolios. It is an ideal platform for bloggers, mainly due to its aesthetically pleasing template designs and user-friendly text editor.

Shopify - Best for E-Commerce

Shopify, a premier e-commerce website builder, excels in features tailored for online store creation and inventory management. It offers drag-and-drop functionality and thousands of templates, both free and paid. Designed primarily for online stores, it prioritizes catalog, payments, and shipping management, making it ideal for e-commerce businesses despite limited creative tools.

While not considered the most user-friendly, it compensates with effective security tools and extensive multi-channel integrations, like social media platforms, payment gateways, shipping services, etc. Additionally, third-party plugins are available to customize and enhance websites, allowing users to integrate SEO, contact forms, manage the checkout process, and more. Here is our curated list of Ten Free Shopify Apps To Install

With pricing ranging from $39 to $399 per month (or $29 to $299 for annual subscribers), Shopify plans include powerful sales tools, marketing features, personalized pop-ups, and a new tax platform. You can try Shopify for free for three days. However, it is worth noting that the $29 starting price is higher than that of some other platforms and may conceal valuable features found in more expensive plans. 

Shopify is well-suited for websites aiming to sell online or expand their business. Due to Shopify's advanced sales features and slightly steeper price points, it's best suited to large or high-growth e-commerce businesses.

GoDaddy - Best for Quick Setup

GoDaddy, recognized for domain and hosting services, extends its offerings with a user-friendly website builder. It's great for beginners with easy tools and an intuitive setup. The platform’s AI website builder is one of the best: just answer a few questions, and it creates a slick draft. While similar tools exist, GoDaddy's version is impressively easy, especially for those new to website building.

GoDaddy's website builder includes additional features for SEO and ad design. The platform allows users to create branded content for business promotion through social media and email marketing. It also offers a dashboard to manage reviews, check orders, and monitor feedback. The premium e-commerce plan provides essential features for selling online or offline services, including payment processing through GoDaddy Payments, Paypal, Square, and Stripe.

With the GoDaddy free plan, there's no immediate commitment. Premium features are available for a 7-day trial; the site can be retained for further development even after it ends. Upgrades for premium access can be done at any time. If opting for a subscription, GoDaddy offers three paid plans, starting at $16.99 per month for Basic and going up to $34.99 per month for Commerce ($9.99 and $20.99 monthly for annual subscribers). 

While other website builders may be more flexible or versatile, GoDaddy is ideal for those seeking a straightforward online business setup. Still, its emphasis on speed and simplicity makes it less suitable for crafting highly personalized or powerful, complex websites.

Hostinger - Best for Affordability

Hostinger emerged as an affordable website builder with clean templates and user-friendly features, making it ideal for beginners. Its budget-friendly pricing, AI tools, and hosting capabilities set it apart, providing excellent value. While customization options are limited, Hostinger is simple to use and navigate, and its templates are easy to edit – even if you don’t have any tech skills, and secure quick setups. 

Hostinger boasts notable features like an AI writer for rapid content creation, heatmap analytics for visitor engagement tracking, and a logo maker for visual branding. While these tools add creative elements to the user experience, the absence of an app store and robust marketing features may limit scalability. In essence, Hostinger is a straightforward website builder, ideal for users seeking a quick and budget-friendly setup. 

With pricing starting at $1.99 per month, Hostinger remains one of the most economical choices, making it an excellent option for those on a budget seeking straightforward website creation. Hostinger keeps things simple by only having this one plan. While there is no free trial, it has a standard 30-day money-back guarantee for users to explore the service and assess its suitability.

Despite its untapped potential and limitations in overall features and scalability, Hostinger proves to be a quality website builder suitable for budget-conscious users and those with potential e-commerce aspirations. It's a platform worth exploring, particularly for those seeking affordability and simplicity in website creation.

Reading time: 5 min 55 sec


Maryna Kharchenko


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