Have you ever spent hours searching for the right settings in your Shopify admin panel or tools to grow your business? Running a Shopify store is exciting but can feel overwhelming, especially when seeking support for tricky issues.Whether you're just starting out or managing a busy Shopify store, having quick access to the right resources can save time and headaches.
In this post, we've compiled a list of must-have Shopify links for Shopify admin, support, apps, and learning resources to help you manage your store like a pro and always know where to go.
Shopify Essentials
Shopify Login: https://accounts.shopify.com/
The login page is your starting point to access your Shopify store and everything on the Shopify platform. Log in to manage your store, access learning tools, join the community, and explore your account settings — all from one place. Here, you can access the admin dashboard of your store to manage products, orders, themes, payments, and apps. If your account is connected to more than one Shopify store, you'll see a list and can choose which one to access. You can also switch between account types and log in as a store owner, staff member, or a Shopify partner (if you build apps/themes or manage stores for clients).
Free Trial: https://www.shopify.com/free-trial
If you are new to Shopify, this page lets you create a free account and explore the platform with no commitment. You can set up your store, try out features, and decide if it's right for your business with no credit card required.
Shopify Pricing Plans: https://www.shopify.com/pricing
The link takes you to Shopify's official pricing page, where you can explore and compare Shopify's different subscription plans and find the one that fits your business. This page shows what's included in each plan, from transaction fees to support options, plus any current discounts or free trial offers.
Choosing and Switching to Shopify
Compare Platforms: https://www.shopify.com/compare
If you are unsure if Shopify is right for your business, the Shopify Compare page offers a side‑by‑side breakdown of Shopify's plans, features, and pricing versus other popular e‑commerce platforms.
Total Cost of Ownership Calculator: https://www.shopify.com/compare/tco
This page breaks down the total cost of ownership, including fees, apps, hosting, and maintenance, to help you understand the full picture before choosing your e-commerce solution. It is focused on comparing the long-term costs of using Shopify to other platforms by considering not just subscription prices, but also app/plugin fees, hosting costs, development/maintenance expenses, transaction fees, security (SSL, PCI compliance, etc.), time saved on platform management, etc. It shows that even if Shopify might look more expensive upfront, it can be cheaper (and more profitable) overall due to its all-in-one structure and lower maintenance costs.
Migration: https://www.shopify.com/migrate
If you are already selling on another platform, such as WooCommerce, Magento, Wix, Etsy, or have custom-built solutions, this page will walk you through how to move your store to Shopify with minimal downtime. It provides an overview of the migration process and links to additional tools or support, such as:
Why migrate to Shopify – Benefits like ease of use, scalability, and support
Migration tools – Apps and services that help automate or simplify the process
Platform-specific migration guides
What data can be migrated – Products, customers, orders, POS, etc.
Expert support – Info about hiring a Shopify Expert or using Shopify Plus services.
Planning & Branding
Business Plan Template: https://www.shopify.com/blog/business-plan-template. The link leads to a comprehensive blog post about creating a professional business plan. It provides a step-by-step guide and a fillable template to help you outline your business goals, target market, marketing strategy, financial plan, and more.
Free Business Tools: https://www.shopify.com/tools
By using this link you can access a comprehensive suite of free tools to assist in building and managing your business. From logo creation to legal document generation, these resources are designed to support entrepreneurs at every stage of their journey.
Here, among others, you can access:
Business Name Generator: https://www.shopify.com/tools/business-name-generator. For new businesses selecting their name is the concept development stage. Using this link you can generate unique business name ideas based on keywords. Once you enter a keyword related to your niche, the tool suggests a variety of brand name options and also available domain names.
Logo Creation: https://www.shopify.com/tools/logo-maker. This tool is especially useful in the branding stage. It allows users to create a professional-looking logo quickly and easily, with no design experience needed.
Terms & Conditions Generator: https://www.shopify.com/tools/policy-generator/terms-and-conditions. This is a free tool from Shopify that helps you generate a standard Terms & Conditions policy based on Shopify's suggested template by filling in a simple form with your store details.
Profit Margin Calculator: https://www.shopify.com/tools/profit-margin-calculator. Merchants can use the Profit Margin Calculator to quickly determine the profit margin for each of their products, helping them set appropriate prices and track profitability.
Shipping Label Template: https://www.shopify.com/tools/shipping-label-template. Using this link you can create and print custom shipping labels using a template from Shopify.
Pay Stub Generator: https://www.shopify.com/tools/pay-stub-generator. With the pay stub generator tool, business owners can easily create professional pay stubs for their employees.
Stock Photography: https://www.shopify.com/stock-photos
The link takes you to Shopify’s Burst platform, a free stock photography resource. It offers a large collection of high-resolution, royalty-free images that can be used for websites, online stores, marketing materials, and social media without any licensing fees. You can use those photos to enhance your product pages, banners, blog posts, and ads, giving your store a polished and professional look from day one.
AI-Generated Product Descriptions: https://www.shopify.com/tr/magic
The link leads to Shopify Magic, an AI-powered tool built into Shopify’s admin interface that helps generate product descriptions and other store content using AI, automating these time-consuming tasks. It makes it easy to generate everything from professional product descriptions, marketing emails, and other store content quickly, saving time and reducing the need for external copywriting services.
Store Management Tools
Getting Started Guide: https://help.shopify.com/en/manual/intro-to-shopify/initial-setup
It is one of the most important pages for new Shopify users. It walks you through everything you need to do to get your store ready for launch, i.e., setting up your store, adding products, and choosing a theme. Each item links to a more detailed help article, so it acts as a central hub for the entire onboarding process. It covers such topics as how to choose and customize a theme, set up a domain for your store, add your first products, and set up payments and taxes. You can also read how to configure shipping settings, add your store policies, test your store before launch, and how to remove the password page (going live).
Admin Dashboard: https://your-store-name.myshopify.com/admin
This link is where store owners manage everything behind the scenes of their store - products, orders, and settings. It's the backend interface for your Shopify store. After you log in, this is where you're directed to manage your business. The URL is customized for each store — replace your-store-name with your actual store's subdomain.
Shopify Analytics Dashboard: https://admin.shopify.com/store/your-store-name/analytics
Analytics are critical for understanding store performance, tracking sales, and optimizing marketing strategies. Using the above link, you can access detailed reports on sales, customer behavior, and traffic. Here, you can monitor key metrics like conversion rates, average order value, and top-performing products to optimize your store. Like the Admin Dashboard, the URL is customized for each store — replace your-store-name with your actual store's subdomain. Check our blog post about how to use Shopify analytics here.
Shopify Marketing Dashboard: https://admin.shopify.com/store/your-store-name/marketing
Marketing tools are essential for driving traffic and sales. The above link leads to the page where you can create and manage campaigns, including email marketing, social media ads, and SEO. Use it to track campaign performance and optimize for better results. Similarly to the above-mentioned links, this one is also customized for each store.
Shopify App Store: https://apps.shopify.com/
This link leads to the Shopify App Store — the official marketplace where you can find, browse, and install apps to add new features and extend the functionality of your online stores, from SEO to marketing. You can explore thousands of free and paid apps to enhance your store. Filter by "free" or "top-rated" to find budget-friendly, high-quality apps. In one of our previous blogs, we discussed Top 20 Shopify apps you should install for your store.
Help & Support
Shopify Help Center: https://help.shopify.com/en
This link leads to Shopify's official support hub and the first place to look for answers to the questions you may have. Use topics and resources sections in the upper panel to find detailed tutorials, how-to articles, and troubleshooting guides for different functionality. Alternatively, you can type your questions into the sea rch bar to quickly find guides for tasks setting up payment gateways to managing inventory.
Customer Service Management Guide:
https://help.shopify.com/en/manual/customers/customer-service
Customer service is critical for online stores, especially as they grow. The guide available as a dedicated section in the Shopify Help Center walks you through the tools and features Shopify provides for managing customer relationships, from order inquiries to refunds. It covers how to view and organize customer profiles, respond to inquiries, issue refunds, handle order updates, and use tools like Shopify Inbox for live chat support. The guide also offers tips for improving customer loyalty through personalized service and communication. I
Shopify Status Page: https://www.shopifystatus.com
This page gives you real-time updates on Shopify's system health—perfect for checking
service statuses during outages or performance disruptions. You can also subscribe to alerts and browse incident history. Use this link to check if Shopify is experiencing any technical issues.
Contact Shopify Support: https://www.shopify.com/contact
This page is the starting point for getting personalized support from Shopify via live chat, callback, or email. Different support options are available depending on your needs and account type. To access most support options, you need to be logged in to your Shopify account. In this way you can receive store-specific assistance.
Learning and Tutorials
Shopify Academy: https://www.shopifyacademy.com
Follow this link to access Shopify Academy, an educational platform with various free resources such as courses, tutorials, and expert insights. It’s designed to help entrepreneurs at every stage of their business journey, wether it is building, managing, or growing their store.
Shopify Blog: https://www.shopify.com/blog
This link provides access to ongoing education, inspiration, and expert-level advice, especially useful after initial store setup completion. Topics include SEO, marketing, and new Shopify features. Using this link you can stay updated with e-commerce trends, case studies, and business advice on running a successful store.
Shopify Community: https://community.shopify.com
The link leads to Shopify Community, an official forum and discussion platform where Shopify users connect to ask questions, share knowledge, and get support with any issues spanning from store setup, apps integrations, to the selection and payment errors. Users post questions and Shopify staff or experienced merchants provide answers, tips, and best practices. It is also possible to search among existing discussions for answers to your questions before posting your own ones. It also serves as a place to engage with other Shopify users, exchange ideas, and learn from real-world experiences.
Shopify YouTube Channel: https://www.youtube.com/@Shopify
The link directs to the official Shopify YouTube channel. It offers a wealth of visual and practical content like video tutorials, interviews, and product tips. It serves as a valuable source of information that complements the written guides on Shopify.
Shopify Dev Docs (for developers): https://shopify.dev/docs
The link offers technical guidance and resources for professionals building on Shopify. It offers numerous valuable information for developers, engineers, and tech-savvy users who want to create apps, customize themes, or integrate external services.
Bottom Line
Managing a Shopify store doesn’t have to be complicated and time consuming. Whether you’re a beginner or a seasoned seller, these links are your toolkit for troubleshooting issues, improving functionality, and growing your business. Explore them, bookmark your favorites for easy reference. It will help you save time, avoid headaches, and manage your Shopify store like a true pro!
FAQ:
What are the most important links for Shopify store owners?
Some essential links include:
Do I need a Shopify store to access these links?
Most links are publicly accessible, but some (like your Admin Dashboard or Support Chat) require you to log into your Shopify account.
Can I migrate from another platform to Shopify?
Yes! Use Shopify’s Migration page to get help moving from WooCommerce, Wix, Etsy, or custom platforms.
Where can I get help if something’s not working?
Start with the Shopify Help Center or use the Support Contact page for live chat, email, or callback options.
Are the tools on Shopify’s Free Tools page really free?
Yes, Shopify’s tools (like logo maker, privacy policy generator, business name generator, etc.) are free to use and ideal for early-stage merchants.
What’s the best link to start with as a beginner?
Try the Initial Setup Guide. It walks you through every key step in launching your store.
Where can I find tutorials or training for using Shopify?
Check out Shopify Learn, Shopify YouTube Channel, and the Shopify Help Center for free training, courses, and how-to guides.
